Corporations and political candidates are using MRIs, EEGs, and other brain-scan technology to craft irresistible media messages designed to shift buying habits, political beliefs, and voting patterns.
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Read "Spellcasters": The Hunt for the "Buy-Button" in Your Brain
Friday 22 January 2010
by: World Business Academy, t r u t h o u t | Op-Ed
Editor's Note: Truthout is joining with the World Business Academy in an effort to demonstrate popular opposition to the unethical practice of neuromarketing manipulation.
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